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Advocacy Corner: How One Election Amplified the Voice of Voters Nationwide

The political world was rocked last month with House Majority Leader Eric Cantor of Virginia lost his primary election to a little-known, little-funded candidate.
Mark CarpenterThe political world was rocked last month with House Majority Leader Eric Cantor of Virginia lost his primary election to a little-known, little-funded candidate. It marked the first time in the country’s history that a sitting majority leader was defeated, and was completely unexpected. The well-known Cantor raised more than $5 million compared to the just over $200,000 for his opponent, a local college professor. Polls had Cantor so far ahead that he spent the morning of the election at a Capitol Hill fundraiser. In the end, Dave Brat won with 56 percent of the vote.

Pundits quickly speculated as to why Cantor lost. Many claimed he was not conservative enough. Some called out his immigration policy. Others blamed the time he spent in the Hamptons. Poor polling and campaign strategy were criticized. For a powerful, well-liked, and thoughtful member of Congress (even if you don’t agree with his policies, this was true), his loss was a complete shock. As the dust has settled, and people now look at the lessons learned from the race, the most important thing to come out of it may be a renewed power for the people.

Every member of Congress, those that won the last election with less than half the vote and those in solid districts that earned more than 70 percent, is running scared. They believe that if Cantor can lose the so can they, and are doing everything they can to shore up votes this election cycle. This includes more public appearances, additional constituent meetings, making sure their staffs are more responsive, and conducting additional avenues of outreach.

This feeling of being on the hot seat may not last forever. That is why it important that if you want your voice heard, you take advantage of this time. Members of Congress will be out in full force traveling their districts during July and August, and in October prior to the election. Whether it is fighting legislation harmful to the recycling industry or another matter close to your heart, now is the time to act. Invite your member of Congress for a facility tour, ask for a meeting in their district office, and/or send them an email. Your voice is powerful and is now louder than ever. ISRI’s Government Relations team is here to provide you will all the tools necessary to be successful from helping to arrange a meeting to talking points on key issues.

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